emotion instead of emission
"Germanys largest electric fleet was launched in Stuttgart in 2012, with 300 battery-driven smart fortwo vehicles. It operates as a carsharing business. Daimlers car2go subsidiary, which started as a pilot project in Ulm in 2008, makes electric mobility affordable for all. It is an associated partner in the Baden-Wuerttemberg "Showcase Region for Electric Mobility LivingLab BWe mobil". With car2go, anyone in Stuttgart can now test an e-car for daily use. A smartphone app informs customers where the next available car2go is parked. The membership card opens the car door and locks it afterwards. Prior reservation is not necessary. Customers can park the car in any public parking space within the 75 square kilometre car2go territory. The territory is in the process of expansion. By 2013 it should cover the entire Stuttgart Region. car2go project partners are the State of Baden-Wuerttemberg, the state capital Stuttgart, EnBW (as the operating company of the charging infrastructure) and SSB. The demand for the electric vehicles was so great that only 100 days after car2go was launched it became necessary to increase the fleet to 400. It will be increased to 500 by the end of 2013. Now, more than 20,000 customers use car2go in Stuttgart. car2go was the first in this flexible carsharing segment, and is market leader worldwide with more than 450,000 customers. In addition to Stuttgart, car2go operates electric fleets in 22 other cities, among them Amsterdam, Netherlands, and San Diego, California. car2go mobility will be available in more than 50 cities worldwide by 2015."